Team up with the Smurfs, and help a child in need

From March 24 – April 14, get your limited edition Smurfs pin at participating BC and Yukon Landmark Cinemas. $3 Minimum Donation.

Variety – the Children’s Charity has its roots in the entertainment industry, but its heart is the community. People from all walks of life can contribute and experience the joy of helping a child, confident that their generosity has a real impact and results in markedly improving a child’s future and making the world a better place.

Participating BC and Yukon Landmark Cinemas:

Campbell River Landmark 5 Showcase 300-489 Dogwood Street
Courtenay Landmark 4 Rialto 2655 Cliffe Ave
Cranbrook Landmark 5 Columbia 1500 Cranbrook St North
Dawson Creek Landmark Center 648-103rd Avenue
Fort St John Landmark 5 Aurora 2000, 9600-93rd Ave
Kamloops Landmark 2 Paramount 503 Victoria Street
Kelowna Landmark 10 Grand Unit 110, 948 McCurdy Rd
Nanaimo Landmark 8 Avalon Woodgrove Ctr 6631 North Island Highway
New Westminster Landmark 10 390-800 Carnarvon Street
Penticton Landmark 7 250 Winnipeg Street
Port Alberni Landmark Paramount 4717 Argyle Street
Surrey Landmark 12 Guildford 15051 101st Avenue
West Kelowna Landmark 8 Unit 300, 525 Hwy 97 South
West Kelowna Landmark 5 Encore 200-3645 Gosset Road
Victoria Landmark 4 University 3980 Shelbourne Street
Whitehorse Landmark 2 Yukon 304 Wood Street
Whitehorse Landmark 2 Qwanlin 4188 – 4th Avenue

Show Of Hearts Kicks Off With Follow Your Heart – Todd Richard


Dear Variety Family,

During the COVID-19 (Coronavirus) global situation, our highest priority is the health, safety and well-being of our Variety donors, families, members, supporters, volunteers and all British Columbians.

Variety BC has been here for more than 50 years ensuring kids with special needs thrive. I would like to assure you that during this uncertain time, we will continue to be here for BC’s kids with special needs.

I also would like to provide you with an update on our response to date and our commitment to you moving forward:

  • In keeping with the BC Centre for Disease Control’s recommendations, we will be postponing all Variety events between March 16th and April 30th including our One Night in the Valley Gala on Saturday, April 4th at the Glass House Estate Winery
  • We have closed the Variety Office as a precautionary measure and are having employees set up to work-from-home. All in-person meetings will be moved to teleconference. We will evaluate working “virtually” on a week-to-week basis while actively monitoring the evolution of this global pandemic and returning to regular operating procedures once health authorities deem it safe for our staff to do so.
  • Due to our office closure, we have postponed the shipping of Robert Bateman’s Woodworkers – Pilated Woodpeckers posters and our Variety water bottles. Anyone looking for tax receipts will receive them via email
  • With the closure of BC’s schools, the need to ensure our kids are supported has never been so great. As such, our Heart of Variety Fund will continue to accept grant applications by e-mail.
    Like all of you, we will monitor the COVID-19 situation and communicate with you on important health and safety measures and decisions regarding events regularly.

We encourage you to stay informed by visiting BC Centre for Disease Control’s website at and the Government of Canada’s website at

We are grateful for your support as we navigate through this uncertain time.

Thank you,

Cally Wesson
CEO – Variety BC